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Ethan’s Story: Soothing Baby Eczema

Posted by & filed under Testimonials.

Three and half year old Ethan has been suffering with eczema for most of his young life. When he was only a few weeks old, his parents noticed scaly, red patches on his scalp, around his nose, on the backs of his legs and on his elbows. When traditional soaps and lotions failed to work, they made an appointment with their family doctor who promptly diagnosed him with eczema. According to the National Eczema Association, eczema most often makes an appearance in the first 6 months of life and may last into adulthood.

In babies and young children who have delicate and sensitive skin by nature, eczema can be especially hard to manage as it is difficult to prevent scratching- one of the many uncomfortable symptoms of the disease. The biggest struggle for Ethan’s mom, Kelly was trying to keep him away from those rough, itchy spots. “He’s always playing outside and his fingernails are dirty. When he scratches his face and arms, all of that filth gets on his skin. He’s had infections on his face because of that.” A proper skincare regimen that addresses both dryness and inflammation is critical to keeping eczema flare ups at bay.

In children, this includes daily baths using tepid water and a mild, non-irritating wash like our Gentle Hair and Body Wash. Kelly says she noticed a difference the very first time she bathed Ethan with it. “He didn’t complain that his skin was burning like he normally does during bath time. We’ve used other products in the past that just exasperated his skin.” After three days of using the Gentle Eczema Regimen, signs of his eczema had disappeared and family members began noticing how great his skin looked. “For me, it’s not so much about the appearance. I’m just glad he’s not uncomfortable and itchy anymore.”

Keeping parched skin all over the body well hydrated is a must for people battling eczema. Our Gentle Moisturizing Lotion is infused with natural moisturizers, vitamins and soothing botanicals that quickly absorb to help banish dryness all over the body and is fragrance-free so it won’t cause a flare up.

When used on dry, red, itchy patches, our Gentle Eczema Balm is an alternative to steroid topical treatments and provides instant relief and helps to slow down eczema flare-ups and sooth its uncomfortable symptoms.

Kelly says she found the entire Gentle Eczema Regimen easy to use and very helpful in keeping Ethan’s skin healthy. “The Gentle Eczema Balm did a great job at stopping the itch and calming his skin.”

Using products with natural ingredients that won’t irritate the skin is of paramount importance for parents of babies and young children with eczema. Our entire Gentle Eczema Regimen was formulated with this in mind, contains natural ingredients and is free of steroids, nut ingredients, fragrance, soy, gluten, parabens and phthalates. The line is pediatrician tested, dermatologist recommended, endorsed by the National Eczema Association and the recipient of the Parent Tested Parent Approved Seal.

“I am your biggest spokesperson now.” Says Kelly. “I tell everyone about how much we love Skinfix. My husband has dermatitis on his legs and we noticed a huge difference after he used some of Ethan’s Skinfix Gentle Eczema Balm. You have a customer for life!”

Our Gentle Baby Line is available at all major retailers across Canada, select Target stores in the US and on

Soothing Baby Eczema

Posted by & filed under Healthy Families, Skincare.

Sarah Dunville photoAbout the guest author: Sarah Dunville, Bsc Pharm has been a community pharmacist for just over 10 years. She has always had a strong interest in skin care and cosmetic products. Using her pharmacy background to evaluate the product ingredients, Sarah has always been in pursuit of the best skin care products available. Sarah strives to maintain a healthy lifestyle with daily fitness training and she enjoys preparing fresh meals for her family. Sarah and her husband Ian have an 11-year-old black Lab and just recently embarked on their most rewarding and challenging adventure as brand new parents to a baby boy.

Infantile eczema (also called atopic dermatitis or baby eczema) can be a little scary for any parent when they notice red crusty patches appear on their baby’s delicate skin. Eczema in babies is more common than you think. The good news is that it is treatable, and most babies will outgrow it.

Eczema occurs in about 10-15% of infants. It usually appears on baby’s cheeks and the inner joints of the arms and legs as red, itchy and rough, dry skin. Symptoms typically occur when there is a break down in the skin barrier. This break down allows water to escape from the skin making it very dry. Irritants and allergens can penetrate the compromised skin and trigger a “flare”.

Some common irritants include: scratchy wool or polyester clothing, and perfumes in body soaps, shower gels and laundry detergents. Dry skin combined with heat and sweating can sometimes worsen eczema symptoms. Some experts believe that food allergies may also trigger eczema. Removing cow’s milk, eggs, peanuts, and even some fruits may help control some eczema flare ups.

The best way to help keep your baby’s eczema prone skin healthy is to maintain a healthy skin barrier. Here are a few tips on how you can keep your baby’s skin barrier healthy:

•Bathe your baby no longer than 10 minutes in warm water. Hot water can strip the skin of its natural protective oils.
•Use mild, unscented soaps like Skinfix Gentle Hair and Body Wash and laundry detergents. Anything with added perfume or scents can be very harsh on your baby’s skin
•Pat your baby’s skin dry with a soft towel after baths
•Apply a rich moisturizer like Skinfix Gentle Moisturizing Lotion or a balm like Skinfix Gentle Eczema Balm immediately after bathing when the skin is still wet
•Dress your baby in loose fitting cotton clothing. Always make sure to wash new clothing
•Avoid overdressing your baby as heat and sweating can trigger a flare or make eczema symptoms worse

Skinfix has an excellent line of skin care products containing natural ingredients for infants and toddlers that will help treat your baby’s eczema and help prevent painful, itchy flare ups.

Eczema Relief: How to Identify Food Triggers Without Losing Your Mind

Posted by & filed under Healthy Families.


Guest blogger Wendy McCallum, LLB, RHN, is a food coach & educator who followed her passion for real food by leaving her law career and returning to college to learn more about nutrition. She now operates Simple Balance Consulting, through which she helps clients reach their wellness, weight & nutrition goals. You can follow Wendy on Facebook and Twitter or visit her at her website.

Eczema can be one of the most frustrating ailments out there: It often comes with a seemingly endless list of possible triggers, unpredictable flare-ups, and relentless itching with no relief in sight.

If you or your child suffer from eczema, or, as it’s otherwise known, atopic dermatitis, chances are you’ve “done it all”, including eliminating household chemicals, changing detergents, and reducing environmental allergens, anxiety & stress whenever possible. You’ve probably also tried medications such as steroid creams, that work for the short term but that can have undesirable side-effects with long-term use.

You may also be aware that in some cases, eczema has a dietary trigger, in that certain foods can cause an allergic or inflammatory response that manifests as eczema. Just eight common foods that make up 90% of all food allergies: milk, eggs, peanuts, tree nuts, fish, soy, wheat and shellfish. Maybe you’ve tried to eliminate these or other foods for a period to determine if there is in fact a specific food trigger in your case. More likely though, while you’ve thought about undertaking an elimination diet, you’ve been afraid to start or have tried, but only been able to keep it up for a couple of days because you couldn’t figure out what the heck to eat (or feed your child) and (one or both of you) were literally starving. If I’m describing you, read on — I’ve got the tips you need to identify food triggers without losing your mind!

First of all, while health practitioners often recommend it, you don’t necessarily need to undertake the full monty of elimination diets, one that eliminates all of the most common food triggers, at once. If you have already noticed a correlation between worsening eczema symptoms and a specific food (or foods), start by eliminating that food completely for a few weeks. If symptoms improve, keep that food out of your daily diet going forward. This simple, common sense approach often leads to a significant improvement in symptoms with just one dietary change.

If you haven’t made any obvious connections between food choices and symptoms, it’s still not necessary to make really drastic changes. While it may take a little longer to figure out what’s aggravating your symptoms, it’s often practically more manageable to take out just few of the more likely culprits at a time, instead of eliminating them all at once. For example, you could start with milk products and eggs but leave nuts, wheat, soy, fish and shellfish in your diet. After three to four weeks, re-introduce the milk products first, then eggs a few days later, paying attention to symptoms and whether they worsen when a each food group is re-introduced. If they do, cut that food back out. Next, move on to a three to four-week period where you eliminate a couple of the others, then re-introduce them one at a time while tracking symptoms, and so on.

That said, if you’d rather just bite the bullet and deal with all of the most likely food triggers at once, a comprehensive elimination diet is much easier if you’re properly prepared. If you take the time to ensure you do the following before you start, the experience will be a whole lot more pleasant, trust me:

• Ask your health care provider or nutrition consultant if they can provide you with a detailed elimination meal plan and recipes, then go through that meal plan carefully, make a detailed grocery list, and pre-cook and freeze a variety of the recipes for the weeks ahead before starting;
• If they are unable to provide a plan, do a little research online and find a suitable meal plan or recipes you can use to build your own meal plan, then buy your groceries and pre-make recipes for the weeks ahead;
• Set yourself up for success by waiting to start the diet until your calendar indicates you have a relatively calm period of time ahead (vacations, social engagements and big parties make it much harder to stick with a restricted diet);
• Come up with a list of substantial snack ideas that are “elimination-diet” friendly (I recommend you actually write up a list and post it in your kitchen, and try to include some protein and/or healthy fat with each snack to make it more satisfying) then stash some of those snacks in your purse, car and office, so you’re never stuck with nothing to eat;
• Tell your friends and family what you are doing and and why. It’s so much easier to stick to a restricted diet if you’ve got the understanding and support of those around you;
• Research restaurant menus on-line before you visit them, so you can arrive prepared and ready to order “safe” choices. If you don’t see anything on the menu that suits your elimination plan, call the restaurant and ask them what they can do for you. For example, a simple grilled chicken breast, with veggies & rice is almost always do-able.

Hopefully this post has made the idea of an elimination diet a whole lot less overwhelming. You can do it! There are loads of resources available at the bookstore and on-line to help you get prepared and succeed. If you need a place to start, my recipe blog and my first cookbook, Real Food for Real Families, contain loads of real food recipes that fit the bill. Good luck!

Falling into Beautiful Skin-Managing your Eczema this Season

Posted by & filed under News.

Mother and daughter in the autumn nature

Fall is a time for hearty soups and stews, burly wrap scarves and comfortable, cozy knits, but for the 30 million Americans living with eczema, cooler temperatures give rise to uncomfortable flare -ups. According to the National Eczema Association, eczema affects roughly 1 in 5 adults. Of the 31.6 million people living with this painful skin condition, more than half live with moderate to severe eczema or atopic dermatitis.

Francine Krenicki, Skinfix SVP of Product Development, is no stranger to eczema- one of her children suffers from this itchy, flaky and often painful skin condition. This was one of the reasons why she joined Skinfix after trying the original balm on her daughter’s eczema and she saw immediate improvements.

Today, Francine has helped formulate additional eczema products to add to our natural and steroid-free Skinfix Eczema collection: Skinfix Soothing Wash™, Skinfix Soothing Lotion™, Skinfix Eczema Regimen Kit™, Skinfix Eczema Balm™& Skinfix Hand Repair Cream.  We are also excited that the Skinfix Soothing Eczema Collection is a recipient of the Seal of Acceptance™ by the National Eczema Association. The key to managing eczema is using a daily skincare routine that uses high performance natural ingredients to keep your skin barrier healthy. Our lotions, washes and balms contain natural ingredients like colloidal oatmeal, aloe leaf juice, shea butter and, jojoba, sunflower and sweet almond oils. These natural butters, emollient protective oils and soothing botanicals treat the symptoms of eczema, while leaving the skin hydrated, nourished, protected and healthy.

Here, Francine shares some of her tips for strengthening the skin barrier and how to safely manage eczema flare -ups.

  • Avoid long, hot showers and harsh soaps or fragranced body washes
  • Omit personal care products containing fragrances, this also should include laundry detergents.
  • Drink plenty of water to stay hydrated from the inside out
  • Reduce stress by exercising or practicing mindfulness through yoga and meditation.
  • Know your triggers.  They could be food, climate or clothing
  • Create a skincare regimen with products containing natural skin barrier building ingredients that help to soothe, protect and moisturize your skin to keep it healthy

When used as part of a complete skincare routine, our products heal and protect your skin against flare-ups and help maintain soft, supple, healthy skin. This new Eczema Collection is now available exclusively at Target stores, and


Posted by & filed under News, Skincare.

Fran and Natasha
Quebec photo

Recently, Amy and Francine were in beautiful Montreal to launch our latest skincare collections. Our dermatologist recommended lines will be available to all Jean Coutu and Pharmaprix locations. Quebec consumers will have the following products readily accessible to meet all of their skincare needs; Skinfix® Gentle Baby RegimenTM, Skinfix® Soothing Eczema RegimenTM, Skinfix® Diabetic Skincare RegimenTM, and Skinfix First Aid including: 12 Hour Miracle OintmentTM, Inked Tattoo BalmTM, Rash Repair BalmTM and Lip Repair BalmTM. We are very excited for the opportunity to provide skincare solutions that are clinically proven, contain natural ingredients and are free of steroids, fragrance, parabens and sulfates to this exciting new market.

Quebec photo3

Quebec photo4

Oops We Did It Again…Skinfix Hand Repair Cream Wins Shape & Allure Magazine Beauty Awards

Posted by & filed under Our Story, Skincare.

HRC-Shape Winner We are thrilled to announce that Skinfix Hand Repair Cream has won Allure Magazine and Shape Magazine’s Beauty Awards! After testing thousands of products, Skinfix Hand Repair Cream proved to be a swoon-worthy standout for editors at Allure and Shape Magazine. Winning these awards is quite a process – check out the video of what the Allure editors go through as they try and test almost 15,000 products to come up with their final winners.
Packed with rich, natural butters, soothing botanicals and emollient oils, our formula is the perfect pick-me-up for thirsty, chapped hands.  This is a must-have for everyone needing a little TLC this season. Our Hand Repair Cream is free of steroids, parabens, fragrance and phthalates and is dermatologist-tested and recommended. Check out the October issues of Shape and Allure to learn more about this product as well as the other Beauty Award recipients.Allure award beauty

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