the fix

Ethan's Story

Three and half year old Ethan has been suffering with eczema for most of his young life. When he was only a few weeks old, his parents noticed scaly, red patches on his scalp, around his nose, on the backs of his legs and on his elbows. When traditional soaps and lotions failed to work, they made an appointment with their family doctor who promptly diagnosed him with eczema. According to the National Eczema Association, eczema most often makes an appearance in the first 6 months of life and may last into adulthood.

In babies and young children who have delicate and sensitive skin by nature, eczema can be especially hard to manage as it is difficult to prevent scratching- one of the many uncomfortable symptoms of the disease. The biggest struggle for Ethan’s mom, Kelly was trying to keep him away from those rough, itchy spots. “He’s always playing outside and his fingernails are dirty. When he scratches his face and arms, all of that filth gets on his skin. He’s had infections on his face because of that.” A proper skincare regimen that addresses both dryness and inflammation is critical to keeping eczema flare ups at bay.

In children, this includes daily baths using tepid water and a mild, non-irritating wash like our Gentle Hair and Body Wash. Kelly says she noticed a difference the very first time she bathed Ethan with it. “He didn’t complain that his skin was burning like he normally does during bath time. We’ve used other products in the past that just exasperated his skin.” After three days of using the Gentle Eczema Regimen, signs of his eczema had disappeared and family members began noticing how great his skin looked. “For me, it’s not so much about the appearance. I’m just glad he’s not uncomfortable and itchy anymore.”
Keeping parched skin all over the body well hydrated is a must for people battling eczema. Our Gentle Moisturizing Lotion is infused with natural moisturizers, vitamins and soothing botanicals that quickly absorb to help banish dryness all over the body and is fragrance-free so it won’t cause a flare up.

When used on dry, red, itchy patches, our Gentle Eczema Balm is an alternative to steroid topical treatments and provides instant relief and helps to slow down eczema flare-ups and sooth its uncomfortable symptoms.

Kelly says she found the entire Gentle Eczema Regimen easy to use and very helpful in keeping Ethan’s skin healthy. “The Gentle Eczema Balm did a great job at stopping the itch and calming his skin.”

Using products with natural ingredients that won’t irritate the skin is of paramount importance for parents of babies and young children with eczema. Our entire Gentle Eczema Regimen was formulated with this in mind, contains natural ingredients and is free of steroids, nut ingredients, fragrance, soy, gluten, parabens and phthalates. The line is pediatrician tested, dermatologist recommended, endorsed by the National Eczema Association and the recipient of the Parent Tested Parent Approved Seal.

“I am your biggest spokesperson now.” Says Kelly. “I tell everyone about how much we love Skinfix. My husband has dermatitis on his legs and we noticed a huge difference after he used some of Ethan’s Skinfix Gentle Eczema Balm. You have a customer for life!”

Our Gentle Baby Line is available at all major retailers across Canada, select Target stores in the US and on

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